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The Economics of Your Local Coffee Shop?
     Many folks remember the world before Starbucks came along: coffee was called Joe, a cheap drink you grabbed and finished on the way to the office. Starbucks became many people’s first introduction to a sort of gourmet coffee. It also became the first time coffee-drinkers accepted forking over $4 for a cup of coffee. It has been a few decades since Starbucks emerged from Seattle to take over the world. As a result, the way Americans drink coffee has changed drastically. According to an article in the New York Times, Americans drink less coffee today than we did in the 30s, but we’re drinking higher quality, better brewed cups.

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